video1.0<iframe src="https://www.loom.com/embed/d3aa837a47804f69a1cf84f15034fb08" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/d3aa837a47804f69a1cf84f15034fb08-c81d10ad104c3099.gif356.1086In this video, I dive into an interesting email from Klaviyo, highlighting some key concepts in email marketing that you might not be aware of. I discuss the use of square brackets in subject lines and how they can affect visibility in Gmail, as well as the importance of bridging the subject line with the preheader for better engagement. I also emphasize the value of layering in email design to ensure content remains accessible even if images don't load. I encourage you to experiment with these techniques in your own emails, but be cautious about overusing trends like square brackets. Overall, small details can significantly enhance the effectiveness of your email marketing efforts.