video1.0<iframe src="https://www.loom.com/embed/d430ee27c930482c842d4bd91608b228" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/d430ee27c930482c842d4bd91608b228-8ce15413d9f9174d.gif558.009This Loom explains how AI-driven “cheap intelligence” is making marketing expertise harder and outlines three ways it impacts selling, attention, and trust. It argues that when an offer is similar to what AI can generate, people ignore it and will not pay premium prices for deliverables like files, decks, code, reports, or dashboards. It also notes that there is much more online content, so success requires sharper messaging rather than more volume, and marketing must be “unfakeable” because anything online can be faked. The solution is to synthesize years of experience into one sharp, non-obvious “super skill” that customers cannot get from a prompt, positioning it with clear value and proof.