video1.0<iframe src="https://www.loom.com/embed/d436b668bfea451eb27d38b3d583a744" frameborder="0" width="1728" height="1296" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12961728Loomhttps://www.loom.com12961728https://cdn.loom.com/sessions/thumbnails/d436b668bfea451eb27d38b3d583a744-6fba15ae39566d7f.gif1617.767In this video, I presented our new add-ons and LE+ offerings aimed at increasing our average order value and overall revenue. We identified that less than 10% of users utilize features like Pause Days and Intercity Access, prompting us to repackage these offerings at a higher price. I collaborated closely with various teams to explore different pitching strategies, including bundling features and presenting them as travel packs. We conducted A/B testing in two cities to gauge user interest and refine our approach. I encourage everyone to review the designs and provide feedback as we move forward with this initiative.