video1.0<iframe src="https://www.loom.com/embed/d443051cb6ad4089bdc573c1b436da5a" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/d443051cb6ad4089bdc573c1b436da5a-f3366d4262a5b8c8.gif414.293This Loom explains how to set up a lead automation triggered by specific lead activity in the Active Leads Pipeline or Leads Pipeline. Viewers are instructed to go to Automations, select Leads, and then Activity Trigger, choose the activity type such as outbound call outcome, and add a branch name and specific outcome. The video shows configuring separate steps for “not answered” versus other call outcomes, including actions like sending an SMS, email, direct mail, adding a note, or creating a task, plus optional team notifications. It also covers setting delay preferences and then testing the automation by placing a call and selecting the “not answered” call result, after which scheduled executions can be viewed.