video1.0<iframe src="https://www.loom.com/embed/d49deaa0f5224fc999ff9169020eaf97" frameborder="0" width="1314" height="985" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9851314Loomhttps://www.loom.com9851314https://cdn.loom.com/sessions/thumbnails/d49deaa0f5224fc999ff9169020eaf97-ed9598235e497847.gif260.448This Loom explains what analytics to track on LinkedIn and why, focusing on how to evaluate content performance by category. It recommends reviewing impressions, follows, gains, and reactions for reach, comments, saves, and sends for trust, and link clicks and profile views for conversions, noting link tracking to measure clicks on lead magnets and websites and calculate your funnel. It also highlights checking which content formats and content pillars perform best versus your baseline, using the last 30 days and comparing results where a topic performs less than the average (for example 0.7 versus 1.2). The Loom further covers setting up campaigns to analyze initiatives and, for teams, tracking team performance and which contributors keep posting after week 12, with options to generate reports via AI.