video1.0<iframe src="https://www.loom.com/embed/d51acf2caf1940b8bc006f2bd4bc2aa1" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/d51acf2caf1940b8bc006f2bd4bc2aa1-eecb2024e6436a63.gif295.92Hey there! In this video, I walk you through setting up a pay media activity on TikTok for natural data collection. We create a lead generation campaign with specific ad groups for different exposure groups. I guide you on selecting optimization locations, events, targeting options, custom audiences, budgeting, and creating ad creatives. Watch to learn the step-by-step process! Action: Watch and follow the setup instructions.