video1.0<iframe src="https://www.loom.com/embed/d55eb529d21242c99ecd52afb4eb97f6" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/d55eb529d21242c99ecd52afb4eb97f6-a27acd1198bf7934.gif363.507In this video, I’m excited to introduce the new Performance Max Campaigns (PMAX) available in Google Ad Grants. This campaign type allows you to define your ideal audiences instead of focusing on keywords, which is a significant shift in how we approach ad creation. PMAX was rolled out in January 2025 and is the first new campaign type in 20 years, offering a unique opportunity for ads to appear in Google Maps. I encourage you to start preparing your PMAX campaigns now, as they may be crucial for future advertising strategies.