video1.0<iframe src="https://www.loom.com/embed/d5bc660c5cc3468c95119cf38e5b2224" frameborder="0" width="1152" height="864" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>8641152Loomhttps://www.loom.com8641152https://cdn.loom.com/sessions/thumbnails/d5bc660c5cc3468c95119cf38e5b2224-9072ed3674ffb92a.gif201.306This Loom proposes an engagement campaign called Wake the Base to activate user profiles and address the leaking pipeline and need for usage data. The plan uses custom landing pages to engage end users with relevant product sections and collect data that helps determine how to charge customers. It also outlines a possible next step of targeting these engaged users’ superiors, such as L&D or HR directors, to convert non paid prospects into paid customers. The presenter shares example page elements like a hero video and CTA to open a profile and notes pricing options will be provided after a follow up chat next week.