<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/d6c8c35c921b4c8a995e65319d2dd467&quot; frameborder=&quot;0&quot; width=&quot;1600&quot; height=&quot;1200&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1200</height><width>1600</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1200</thumbnail_height><thumbnail_width>1600</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/d6c8c35c921b4c8a995e65319d2dd467-1698746746517.gif</thumbnail_url><duration>378.9700000000001</duration><title>Controlling</title><description>In this video, I discuss the importance of building good controls for your runway in companies. I explain that controlling is the exercise of comparing your plan to what actually happened, and how it can help you understand if any deviation from your plan is a one-off or something that occurs regularly. I also highlight the significance of variance analysis in maintaining control of your runway and improving your financial model over time. By understanding the drivers of variances and focusing on the important aspects, you will really understand the economics of your business.</description></oembed>