video1.0<iframe src="https://www.loom.com/embed/d73b5151adbb44a490e4b6fab69ceb11" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/d73b5151adbb44a490e4b6fab69ceb11-deb25f761b8f2c2c.gif307.436In this presentation, I outline a capital allocation framework for Beats by Dre, focusing on the potential launch of a high-fidelity wireless speaker in the $100 to $200 segment. I present data indicating that our target demographic largely consists of high-income individuals, predominantly females aged 18-24, who prioritize sound quality. I also discuss the competitive landscape, revealing that 71% of consumers favor sound quality over other features. Importantly, I highlight that 52% of consumers are willing to pay a premium for durability, contingent on brand trust. I encourage feedback on our go-to-market strategy, which emphasizes a Review-Driven Launch and Retail Expansion.