video1.0<iframe src="https://www.loom.com/embed/d7d36087efd14920a0d1d28562179598" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/d7d36087efd14920a0d1d28562179598-00001.gif134.909Hi there! In this video, I discuss the exciting Trane homepage redesign. We conducted user surveys and research to make the HVAC products and education more user-friendly. I introduce an anti-hero based on seasonality and provide snack-sized information to help users navigate the top level of the page. There are animations showcasing Trane's brand pillars and their most efficient heat pump, the XV20I. I also crafted snappy copy, spent time working with Trane's PR Team and subject matter experts (SMEs) on a milestone history, and optimixed each section; highlighting Train's contributions to energy savings and sustainability. Check it out!