video1.0<iframe src="https://www.loom.com/embed/d864ac7dd8f84145882f707da2b7bbc3" frameborder="0" width="3840" height="2880" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>28803840Loomhttps://www.loom.com28803840https://cdn.loom.com/sessions/thumbnails/d864ac7dd8f84145882f707da2b7bbc3-f888eca4cfbf76bf.gif978.1357In this video, I dive into key strategies for optimizing ad performance and increasing profitability for your brand. I emphasize the importance of analyzing your best performing days and adjusting ad spend accordingly, as well as the necessity of excluding repeat customers from your targeting to maximize budget efficiency. I also discuss the potential of increasing prices and testing various offers to boost average order value. Additionally, I highlight the value of post-purchase upsells and the need to focus on contribution margin over ROAS for better decision-making. I encourage you to implement these strategies and closely monitor your data for optimal results.