video1.0<iframe src="https://www.loom.com/embed/d8ece29c9c0a43a595ca500ef22aefa8" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/d8ece29c9c0a43a595ca500ef22aefa8-5449427d68afef12.gif321.24Mobile Measurement & Attribution Attribution is the engine behind performance marketing and in mobile, it gets complicated fast. In this video, we unpack how mobile attribution really works, the role of MMPs, and what advertisers need to know in a privacy-first world. What you’ll learn: 📱 What attribution is, and why MMPs are the “referees” of mobile marketing ⚖️ Attribution models, types (VTA vs. CTA), and lookback windows 🔐 How privacy changes (like SKAN) impact measurement—and how advertisers are adapting with hybrid approaches