video1.0<iframe src="https://www.loom.com/embed/d926296ef76245e5a1bc27d2613b614f" frameborder="0" width="1662" height="1246" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12461662Loomhttps://www.loom.com12461662https://cdn.loom.com/sessions/thumbnails/d926296ef76245e5a1bc27d2613b614f-4497488ef57667ba.gif2127.668In this video, I share the story of how we opened our bookstore in Tooele, Utah, and the challenges we faced in a competitive market dominated by larger retailers like Walmart. I discuss our unique approach to inventory and customer engagement, including a book trade-in system that fosters a community around reading. I also touch on our recent events and plans for rebranding to better connect with our audience. I would love your feedback on our strategies and any suggestions you might have!