video1.0<iframe src="https://www.loom.com/embed/d9783993d7d445ad9a97d64a3cd9a9e3" frameborder="0" width="1728" height="1296" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12961728Loomhttps://www.loom.com12961728https://cdn.loom.com/sessions/thumbnails/d9783993d7d445ad9a97d64a3cd9a9e3-00001.gif2082.7333333333254In this Loom video, I review the survey questions and provide recommendations for improvements. I discuss the importance of asking about product purchase, consumption patterns, benefits, and attributes. I also suggest adding an option for respondents who have never consumed a drink mix powder before. Additionally, I provide insights on asking about the reasons for purchasing Hydrant and the story or narrative people tell themselves about it. I highlight the significance of open text responses and using chat GPT for analysis. Furthermore, I touch upon demographic data collection and inferring income levels and gender. Lastly, I discuss the importance of understanding customer preferences and positioning the brand accordingly.