video1.0<iframe src="https://www.loom.com/embed/d97d98d3529248aaad53c973a09cc56f" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/d97d98d3529248aaad53c973a09cc56f-afb2c6b31a83e58a.gif278.127In this MD update from Shopper Intelligence, I cover how cost of living, fuel prices, and interest rates are changing shopper behavior. I see a jump in planned, pre trip shopping, with New Zealand up 12 percent on categories as the main reason to go. Price is playing a bigger pre store role, with a 6 percent increase in promotions pre store in New Zealand. At shelf, shoppers want simple navigation and clear value, so unit pricing and quick value signals matter more. I ask you to think about where your category ranks and whether you are investing enough pre store to trigger those decisions.