<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/d9abcb8c0a0b48fd91126ad57272d59e&quot; frameborder=&quot;0&quot; width=&quot;1280&quot; height=&quot;960&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>960</height><width>1280</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>960</thumbnail_height><thumbnail_width>1280</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/d9abcb8c0a0b48fd91126ad57272d59e-8c9a41877d29d925-full.jpg</thumbnail_url><duration>971.84</duration><title>Episode 158: The 4-Step Content to Cash Flow Framework</title><description>In this video, I discuss how to effectively communicate content that converts clients into cash flow. I emphasize that people don’t go to social media to buy, but rather because they are bored, so we must create engaging content that keeps them on the platform. I introduce two frameworks, GRAB and BAM, to help you be the content and build trust with your audience. Additionally, I outline four types of content to be intentional about: curiosity, consumption, change, and conversion. Finally, I encourage you to make offers to qualified people and to have them apply to hear your offer, ensuring you connect with the right audience.</description></oembed>