video1.0<iframe src="https://www.loom.com/embed/d9e7e4faf38b4cb1ae4b4c50f0ebd19b" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/d9e7e4faf38b4cb1ae4b4c50f0ebd19b-c243dadd4bb94e86.gif238.5949In this video, I provide a quick guide to understanding your funnel performance in the first week after launching your storefront. It's crucial to remember that during this period, Meta is likely still in its learning phase, and we shouldn't read too much into the final ROI numbers unless we have 50 conversions. I emphasize the importance of monitoring upper funnel metrics, ensuring we have enough clicks and spend, and being patient as we gather data. If you're running a multi-destination test, I encourage you to compare performance against your business as usual to identify any potential issues. After the first seven days, we can start making optimizations based on the data we collect.