video1.0<iframe src="https://www.loom.com/embed/db2aab5303964d7182514319ee31c15b" frameborder="0" width="1728" height="1296" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12961728Loomhttps://www.loom.com12961728https://cdn.loom.com/sessions/thumbnails/db2aab5303964d7182514319ee31c15b-00001.gif482.63333333333446This Loom explains the pool builder pool installation snapshot and the automation and funnel foundation behind it. It is built on a direct response marketing three-step funnel that generates leads, books appointments, and confirms them, with automations for first appointment tagging, 24 hour waits, reminders, follow ups to responses or non responses, and notifications to the sales team. It also includes campaigns for missed call text back new lead notifications, birthday templates and referrals, database reactivation and discount offers for no shows and non booked upgrades, and review requests plus responding to Google My Business messages. The walkthrough covers how to customize the funnel with a pool image, savings offer text like 500 off, custom values such as name email phone number and service area via Google Maps, and appointment confirmation details using uploaded agency information and tracking phone settings.