video1.0<iframe src="https://www.loom.com/embed/db2cc3b9edf3445ebe0e570558b53444" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/db2cc3b9edf3445ebe0e570558b53444-e291d9b74e9d19d8.gif318.135In this video, I discuss the challenges of Amazon PPC, particularly the high ACoS and TACoS metrics. I emphasize the importance of understanding your ad spend and how it can be optimized, potentially saving you a significant amount. I also touch on the need for effective keyword strategies, focusing on conversion keywords over discovery keywords. If you're interested, I can create more videos explaining these concepts in detail. Please let me know if you want to explore working with PPC partners for optimization.