video1.0<iframe src="https://www.loom.com/embed/db3fcb16f36f433ba0e389d86e4adb43" frameborder="0" width="1918" height="1438" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14381918Loomhttps://www.loom.com14381918https://cdn.loom.com/sessions/thumbnails/db3fcb16f36f433ba0e389d86e4adb43-79d813fdabc8ee4c.gif76.179In this video, I highlight that the average American spends nearly $3,000 a year on health and fitness, yet much of that money isn't directed towards trainers or gyms. I discuss how many in our industry struggle to capture these dollars, often wearing too many hats and dealing with smaller margins. Instead of this approach, I propose that we focus on marketing, client fulfillment, and lead generation by partnering with the B.K. I encourage you to consider how we can streamline our efforts to better capture this market. Let's work together to enhance our strategies and improve our outcomes.