video1.0<iframe src="https://www.loom.com/embed/db5198edd88a4e51b238df2e977531ac" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/db5198edd88a4e51b238df2e977531ac-8f5a55652c7255ff.gif216.6774In this video, I share my thoughts on Thoughtful's email strategy, which I find refreshingly positive and engaging. I love how they check in with customers after an order, making it feel personal and caring, though I suggest they could enhance the connection by introducing the sender, Maisie, with a visual and a sign-off. The subject line, 'Order Arrived Safely,' is a great touch that adds a friendly vibe. I emphasize the importance of building relationships through such emails, as they show genuine care without trying to sell anything. I encourage brands to adopt similar strategies to foster customer satisfaction.