<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/db6c81077dbe4539a5cd24e2dfea0d9d&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/os/loom-media-content/loom/3e9eba7c-19b9-4325-add1-84f725102861/594da5eb-7602-41c3-b4ce-017a3d468f8b/sessions-thumbnails-db6c81077dbe4539a5cd24e2dfea0d9d-4dedc4d7e6db55ac.gif/binary?authToken=eyJraWQiOiJtaWNyb3MtZ3JvdXAvdGRwLW9zLWFyY2hldHlwZS9wMHNkaWVoNmk5dm5jYXNxIiwiYWxnIjoiUlMyNTYifQ.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.Ce91nMq4FBzkXXDQ_gOCkhF85Awsf-yJWGHe_GZ0JF0JAs4dt5_DraZgrCBHowQlBIHzQq5O2A6lEuv3N9BIeiGcpBvfwOkXVFl9M9jb7R7Hyt1588c9ljdAVt5N0QnzpPCeF8d-O4_Wtf4WbyJNu17B2KHXl0LS4F43iqVG8bp_JfQE3zCGM1EcFfmsDNNrXmw0rh5TEVlUCLlQfWl45Z4yfmT43rwWdZqw4fPfE7TsSTVRGF4X_p4-LzrabjWU2mUl0R6CNv6aqbeHWEwy1KLaFyTK0iwS-lxsAuTzR5CgnHfGgi0-FC_tzW1x7MwLJ7gSzBQLMTyqddxNGInTog&amp;Expires=1790101724&amp;Signature=mxNPQKJkZebDCMhCQnXDCTtoreR8QrHjiSGN%7EssQckpUg6hVcLBUV7Kzohv1IJw8XfgMzhCgb7a1U-WTv%7ERVIu%7EYE2rHQ0YFmSQb2bnkrJSC-2czaj6w%7EHjqIuKqpmw-iwv-erEX1lIUy0k7Da90hGczwyVCa-4IPn16NP6Rfbexz-rYbBP34iQBQyfBvFLjXVLbIqnHbB%7EyQX%7EIbhx8FXtSuLMDVgoxTPePN--V1DtkgqCn-YDpaT05l68DXaZ5w9TLogxFoFdRycdJFjKhM0XKmirfwOLUob6Dg--3%7ETJtjyCjnVO4z4L7EViD3r5obOPLIIsonbEoMcnmULFo2g__&amp;Key-Pair-Id=KQOSYIR44AIC0</thumbnail_url><duration>465.507</duration><title>Beats_Capstone_Presentation_Recording_RACHEAL AMPADU</title><description>This Loom presents Rachel Mpadi’s Creative Strategy Framework for Beats by Dre, based on her analysis of 25 headphone ads across YouTube, Meta, and TikTok. She outlines three key insights: Beats’ need to strengthen CTAs to drive purchase intent alongside memorable moments; Bose as Beats’ real rival due to shared identity in music culture despite Apple and Sony dominating other areas; and Beats’ TikTok native FYP formula using UCG with smaller creators and organic celebrity. She concludes with recommendations to avoid competitor-dominated territories, rely more on music strengths than celebrity alone, and show the product consistently.</description></oembed>