<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/db6c81077dbe4539a5cd24e2dfea0d9d&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/os/loom-media-content/loom/3e9eba7c-19b9-4325-add1-84f725102861/594da5eb-7602-41c3-b4ce-017a3d468f8b/sessions-thumbnails-db6c81077dbe4539a5cd24e2dfea0d9d-4dedc4d7e6db55ac.gif/binary?authToken=eyJraWQiOiJtaWNyb3MtZ3JvdXAvdGRwLW9zLWFyY2hldHlwZS84ZG5xamZxNGNrNDRsMW5oIiwiYWxnIjoiUlMyNTYifQ.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.W69MuY2eaojFqg_w0hDuFKBYimHztHpjmJ6BwjcYiEdyrSmhbs70uSqNm4lam0smsQ5LMrHpmXvxThK4at5WrT4ACZ2Cw-F7BcFanLKl9zq60LgiFN6804zMWPmaQVLnbEokdPmeA-pzqeRHz9xgCftO0EPo8Z6uJonRx65wNob6lWLCAD5-c0UaEXm5ADBLvv1kXY003s6zGoQos54DjyMyFD6K-wohIbs4cKRnA5q4Tzt97oFfpNTlgz7Bhe_dh0n6C9mQY2hstTLDevEIB_lIDbqgL80pwOwbRv6fM-p2cLfKw5Gg0vW5a6SYES4ZUCYc5e2nWNFXRuIH-UunlA&amp;Expires=1794124245&amp;Signature=Kl7EueWBoGoK59kDyBJ5GnqhpvCC3i3RLcKTCo6nAd7WPPZP4HrIWvSsPBodt945W-Q8p9Vti3H51OnFOeEjDuq3huq5HK9TtsktGOQ7j58tOXdu8YxYhh2BLZlOHhiKU7TgRSZ1yokGndwkD%7EEr3yPtpoou-SecYNSGmj-L5pUnEiqMeovYCBk6X0d1%7E3mo%7ENFIdIgvuNg9lmPUg6CIiyMQCuZ5Ar2%7EwC4JaNiXNvBB%7Ey2grRA-MgzpoCy5MlKU1YIoOYAd6nWMQVPu09PmxYpPAt%7EGJ75k16cdlvZv7SJDxVi-N6PItPHymIAcxoUK0ODuReG4fspgtUYrqlhWBw__&amp;Key-Pair-Id=KQOSYIR44AIC0</thumbnail_url><duration>465.507</duration><title>Beats_Capstone_Presentation_Recording_RACHEAL AMPADU</title><description>This Loom presents Rachel Mpadi’s Creative Strategy Framework for Beats by Dre, based on her analysis of 25 headphone ads across YouTube, Meta, and TikTok. She outlines three key insights: Beats’ need to strengthen CTAs to drive purchase intent alongside memorable moments; Bose as Beats’ real rival due to shared identity in music culture despite Apple and Sony dominating other areas; and Beats’ TikTok native FYP formula using UCG with smaller creators and organic celebrity. She concludes with recommendations to avoid competitor-dominated territories, rely more on music strengths than celebrity alone, and show the product consistently.</description></oembed>