video1.0<iframe src="https://www.loom.com/embed/db7af20a4cdd4147acde8000576f1baf" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/db7af20a4cdd4147acde8000576f1baf-1688588110294.gif199.801Hey there! To really make the most of the triple pixel, it's crucial to set up UTM tracking parameters for all the traffic you're driving towards your website. UTMs are short snippets of text appended to destination URLs that your customers click on to land on your site. These parameters allow customers to convey specific information to our pixel about where they're coming from. By tying together all the different events when customers show up on your site, we can provide you with a complete picture of where they came from. In this video, I'll explain how Triple Whale utilizes unique tracking parameters and why it's important to add them to your ads. Although you might already be using other tracking parameters, adding Triple Whale's unique UTM parameters will give us the most comprehensive results in tracking your customer journey. So, let's dive in and maximize the value of your triple pixel! 🚀