video1.0<iframe src="https://www.loom.com/embed/dc534b402aef4bcc8b16e74656c54e0a" frameborder="0" width="1668" height="1251" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12511668Loomhttps://www.loom.com12511668https://cdn.loom.com/sessions/thumbnails/dc534b402aef4bcc8b16e74656c54e0a-aa7099624035ed78.gif884.099This Loom gives an overview of the Marathon analytics platform and how to use its core reporting to improve marketing and merchandising decisions. It explains the Home dashboard and KPI Deep Dive for tracking spend, new customers, total revenue, Shopify and Google Analytics metrics, paid media spend and engagements, and brand KPIs like branded searches and branded search conversion to clicks. The video then focuses on a key capability for paid media, including Brand Value and Brand ROAS derived from engagements, plus a customizable attribution model that triangulates incrementality across Meta, Google Analytics, Marathon, and TripleWhale. Finally, it covers web merchandising features such as revenue per session and contribution margin normalization, plus benchmarks to identify underperforming funnel steps and landing pages.