video1.0<iframe src="https://www.loom.com/embed/dca812eb5fee4b0fa7f3cb77f6b6283d" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/dca812eb5fee4b0fa7f3cb77f6b6283d-d2a0eda73de355ee.gif222.361This Loom explains how to review a Meta ads campaign’s performance, focusing on cost per appointment and cost per result. It instructs viewers to select the delivery active campaign tick box, then use the timeframe selector and customize columns to include appointment scheduled and cost per appointment scheduled. The KPIs to watch are a cost per lead under $80, and an average cost per appointment around $250 to $300 for B2B, with optimization prioritizing cost per appointment. It also notes that an individual ad going out of metric is typically handled by turning off that specific ad rather than pausing the entire campaign.