<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/dcf71e46b79548f59ba2be6503b0362a&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/dcf71e46b79548f59ba2be6503b0362a-1708117785329.gif</thumbnail_url><duration>88.445</duration><title>Membership Minute Tip #27 - Retaining Current Members 👥</title><description>In this Membership Minute, I share a valuable tip on how to retain your current members. Did you know that starting your membership efforts the school year before can make a significant difference? I explain how asking current members to renew their membership for the next school year before it even starts can help you get ahead and focus on growing membership with new member targeted outreach. I also provide a call to action to ask current members to renew their membership before summer break and report these memberships to your state PTA when the school starts in the fall. Don&apos;t forget to aim for at least 80% of your current PTA members to renew their membership for the next school year, including staff, families, and community members. Share your retention efforts on social media with National PTA and in the Local Leaders Facebook group using the hashtag.</description></oembed>