video1.0<iframe src="https://www.loom.com/embed/dd6e16a547524c8f82dbca18fc9305e2" frameborder="0" width="1868" height="1401" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14011868Loomhttps://www.loom.com14011868https://cdn.loom.com/sessions/thumbnails/dd6e16a547524c8f82dbca18fc9305e2-ccc84791209653aa.gif145.693In this video, I walk you through how Facebook has integrated app creation into their platform using Zapier's Workflow API, making it easier for users to automate lead capture from lead ad forms into their CRMs. I demonstrate the process of connecting to Active Campaign and setting up workflows for both capturing leads and sending conversion events back to Facebook. After successfully creating the zaps, you can view them directly on Zapier without leaving Facebook. I encourage you to follow along and set up your own workflows to streamline your lead management and conversion tracking.