<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/ddea380ad83949bd99d02deb9b858add&quot; frameborder=&quot;0&quot; width=&quot;1280&quot; height=&quot;960&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>960</height><width>1280</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>960</thumbnail_height><thumbnail_width>1280</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/ddea380ad83949bd99d02deb9b858add-1681495640255.gif</thumbnail_url><duration>922.09</duration><title>How to Build Facebook Audiences That Reduce Wasted Ad Spend, Part I</title><description>Hi there! In this Loom, I&apos;ll be walking you through how to create a saved audience in Facebook. We&apos;ll be using a photography educator as an example and looking at all the things we need to do to target the ideal audience and exclude people who wouldn&apos;t be a good fit. I&apos;ll show you how to create a custom audience and exclude people who have already signed up for your program. We&apos;ll also look at location, age range, gender, language, and detailed targeting. By the end of this video, you&apos;ll have a better understanding of how to create a saved audience in Facebook and how to exclude people who are not a good fit for your program. No action is requested from you, but feel free to follow along and create your own saved audience!</description></oembed>