video1.0<iframe src="https://www.loom.com/embed/de4bcf05236b4e8d973072d3e26784b5" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/os/loom-media-content/loom/75025fcb-e825-41df-a39a-1dbba7a6c110/739a1fa1-aff4-49d4-af07-55133b16a568/sessions-thumbnails-de4bcf05236b4e8d973072d3e26784b5-8cd1be66c1da90e3.gif/binary?authToken=eyJraWQiOiJtaWNyb3MtZ3JvdXAvdGRwLW9zLWFyY2hldHlwZS84ZG5xamZxNGNrNDRsMW5oIiwiYWxnIjoiUlMyNTYifQ.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.WWz1o7C0DMuac77nybK2UawlECWJJie0YiOH621r8ai2l_HaWPi5DrktdUnZE8VXUKtYaQD2btxEYq2afnPJD6aiXceBLRAYezAlIsdYNcDH4zUgUxRXbmxs_oKqx_jfVNdOWgJfP-06A9Ht8Tonib7kdMLbNQ2hyTeYgH9KNKGtVZr3XWRfVqsusrxOHW8p8kXH9loq3txBNfYFEM-j2mW43wiE3-DJEXM99qHw-cTn81TG6SnOH2By-CBgPYJtTBgX6gvOW1ErNuFf90dzARjlf6w2tAtnvfNcI84GKjRAAUwrtOucFdJ0YQL3QFIEEdcGRaO6j1DIOrMqo5YCCA&Expires=1794107379&Signature=TmFVOh5n%7EkOqv4ULyz6t2arkqkTJGspj1Rb5MKSi2szqjK1DvuwjZ95L3JwV%7EtHbCqFx13sf3O8-Y9z9xifeF6-zehwoAygx37npfV57dVauPVSCa7JCUsfO01O13XFz2r7%7EQirxajuU0ez6ES0XaS5sBaXGiI1NZtgPL1Llv9M5lxkRYma5RuCn4C%7EscRlZ-VmWCWedvANht9KkNBYFnRIaU1v38TFhJdYjlgeOYa0nHwCHtQEDImBRMdv4JFLRT1fakGsh8eHTcdrD07sMzKp6vj7boJxwsRcJyCAV%7EltkqxJjLpsuRyk8UrVHUtAnkDBM6-Mxfgfz7f69RR-v2g__&Key-Pair-Id=KQOSYIR44AIC0235.902333This Loom explains the creator thought process for writing an ad script and creator brief for HelloClean, focusing on creating a top of funnel education campaign. The author notes HelloClean has many mid and bottom funnel ads but not enough top funnel content educating the ICP, and suggests using textured hair representation that is currently lacking. They base the narrative on a curly hair community pain point, specifically the idea of “blaming your own hair” when the real issue may be hard water, using language from reviews and comments. They then outline three hook approaches: a meme style “who is gonna tell her” hook, curiosity around not just hair porosity, and a contradiction message that curly hair does not need another hair mousse but instead needs the right product.