video1.0<iframe src="https://www.loom.com/embed/deaf82045d114fb3bb34bcd2af1d928f" frameborder="0" width="2940" height="2205" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>22052940Loomhttps://www.loom.com22052940https://cdn.loom.com/sessions/thumbnails/deaf82045d114fb3bb34bcd2af1d928f-aaec62e9ef3b86ad.gif259.365This Loom reviews pacing and forecast updates for the final quarter after a negative week. The quarter is down 1.4 points with all three months declining: October down 1 point, November down 1.5 points, and December down 2.4 points, with declines across every affiliation, region, and DMA size group. The main outlook is potential upside post-election, including expectations that advertisers return after November 2 and that late-year budget spend may emerge; there is also note of Kroger’s soft fourth quarter budget and potential Astellas Pharma money from ProVantage. Forecasts adjust to November improving from minus 6.9% to minus 6.3%, December moving to minus 7.1%, and October projected to fall further from minus 16.6 to minus 19.5, bringing fourth-quarter estimate to minus 11 and the year to minus 8.2.