<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/df9cf4d82c1a46c99f31ede0930f04d3&quot; frameborder=&quot;0&quot; width=&quot;1950&quot; height=&quot;1462&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1462</height><width>1950</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1462</thumbnail_height><thumbnail_width>1950</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/df9cf4d82c1a46c99f31ede0930f04d3-00001.gif</thumbnail_url><duration>126.90498886699999</duration><title>Analytics and ROI: Calculate your Ad spends savings from organic search traffic</title><description>Want to quantify the real impact of your organic traffic? In this essential Loom video, you will be guided through the process of calculating your ad spend savings from organic sales using Pepper&apos;s robust analytics and ROI dashboard. Uncover the actual ROI from your organic strategies, and learn how to attribute conversions and revenue to your SEO efforts. No more guesswork—get data-driven insights that let you present your organic marketing success in terms your CFO will love. Don&apos;t miss this step-by-step tutorial; it&apos;s a game-changer for ROI attribution!</description></oembed>