<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/e0b32f8d2e3d466e825541b2c86c8884&quot; frameborder=&quot;0&quot; width=&quot;2560&quot; height=&quot;1920&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1920</height><width>2560</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1920</thumbnail_height><thumbnail_width>2560</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/e0b32f8d2e3d466e825541b2c86c8884-017e75a4a635ed3d.gif</thumbnail_url><duration>40.916667</duration><title>Marta on securing economic value through cybersecurity </title><description>In this video, I discuss the importance of framing cybersecurity in terms of economic value rather than just system protection. I emphasize that attackers gauge their success by the revenue loss they inflict on us, which can manifest in various ways, including operational downtime after a breach. Our goal is to safeguard the company&apos;s economic value, whether through preventing revenue loss or minimizing costs associated with breaches. I encourage you to think about how we communicate these concepts to the business, ensuring that our focus remains on protecting our financial interests. Let&apos;s work together to enhance our approach to cybersecurity.</description></oembed>