<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/e0c86da08d954c59a3947672c7c55d50&quot; frameborder=&quot;0&quot; width=&quot;2240&quot; height=&quot;1680&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1680</height><width>2240</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1680</thumbnail_height><thumbnail_width>2240</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/e0c86da08d954c59a3947672c7c55d50-649817c4e19d4a4f.gif</thumbnail_url><duration>1664.174</duration><title>CRO Audit Summary and Conversion Fixes</title><description>This Loom outlines key CRO issues and recommended fixes for increasing conversions on the company’s website, especially the product page. The reviewer says the homepage fails to establish brand trust, lacks clear answers to why buy from them, and includes unreadable text and confusing navigation, while product collections feel like an unhelpful catalogue with long names and prices that are not visible enough. They emphasize that the collection page and proper funneling could increase product page conversions by 22%, and that the product page needs trust building such as reviews, shipping and return details, and scannable content instead of heavy text and many images. The reviewer offers to schedule another call for detailed implementation support and notes readiness for events like Thanksgiving and Christmas.</description></oembed>