video1.0<iframe src="https://www.loom.com/embed/e0ea089350174f6d9737c0fbef11aac0" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/e0ea089350174f6d9737c0fbef11aac0-b8c06df1dcc9cfae.gif365.717This Loom announces a new 12-week top 1 percent fitness challenge starting September 7. The speaker explains the motivation behind the program, emphasizing standards, accountability, and showing up for clients. Progress will be judged by execution and follow-through, with a live leaderboard in the community. The challenge includes 12 weeks of coaching, two check-ins per week, a nutrition vault, a kickoff call, and free merch, with prizes of $5,000 for first place, $3,000 for second, and third place receiving their money back. Entry starts at $997 in the first 24 hours and increases to $1,500 the next day.