<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/e13e647d78a84eaaa4ce5196b9205ad5&quot; frameborder=&quot;0&quot; width=&quot;1670&quot; height=&quot;1252&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1252</height><width>1670</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1252</thumbnail_height><thumbnail_width>1670</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/e13e647d78a84eaaa4ce5196b9205ad5-6e51e9ef4230fb28.gif</thumbnail_url><duration>389.211</duration><title>Plan vs Actual Guide</title><description>This Loom explains how to use the Plan versus Actual report to compare targets against actual performance by the progress of the month. It uses day-based logic, for example on day 29 out of 30 (96.7% complete), sales and profit should align with the plan at about 96.7 percent, with below indicating underperformance and above indicating overperformance. The report shows total sales, marketing spend, and profit with red target lines and green actual lines, plus product-level breakdowns highlighted in red or green when performance is below or above plan. It also covers uploading plan data by ASIN and month, either manually or via a template CSV, with report updates taking 3 to 4 hours after import.</description></oembed>