video1.0<iframe src="https://www.loom.com/embed/e15ed263782f445da1392260556ed9da" frameborder="0" width="1662" height="1246" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12461662Loomhttps://www.loom.com12461662https://cdn.loom.com/sessions/thumbnails/e15ed263782f445da1392260556ed9da-acc0d9548c10eb3c.gif172.564This Loom explains how ShareWallet shows which brands take the most share of customer dollars from a cohort brand over time. Using Lululemon as the cohort, it compares competitor share by period and notes Athleta’s share fell from 16% in Q1 2022 to 9.3% today, while Lululemon’s share dropped from 73% to 60%. It also highlights how brands such as Aloe, Atlassian, and Viore have taken more. The Loom then reverses the view with a Chili’s example versus Chipotle, showing 20% of Chipotle customers’ dollars went to Chili’s in 2022, rising as leakage to 26% year over year after Chili’s focused on a 10.99 menu.