<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/e3303009437e4a78a3e34b8e07484772&quot; frameborder=&quot;0&quot; width=&quot;1280&quot; height=&quot;960&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>960</height><width>1280</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>960</thumbnail_height><thumbnail_width>1280</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/e3303009437e4a78a3e34b8e07484772-7118a0d4c6b45053.gif</thumbnail_url><duration>283.481</duration><title>The subject line that made me open &amp;amp; why</title><description>In this quick video, I share my recent experience ordering a new electric desk and chair from a brand that I&apos;ve been impressed with, particularly their email strategy. I appreciate that they haven&apos;t bombarded me with emails, recognizing that high-value items like desks aren&apos;t frequent purchases. I highlight the importance of a compelling subject line that addresses common problems, like cable clutter, which resonates with many of us working from home. I also provide feedback on their email design, suggesting they showcase the transformed workspace more effectively. Overall, I encourage you to think about how you present solutions in your communications.</description></oembed>