video1.0<iframe src="https://www.loom.com/embed/e3634c4266034d769e63affaf54405b3" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/e3634c4266034d769e63affaf54405b3-96eef6f30f2482cc.gif2329.792With so much focus on acquiring and driving traffic to campaigns, how often does the experience on the campaign landing page not get the attention or focus it deserves- leading to frustration, inaction and the worst of all…abandonment. In this session, we’ll be placing website audiences and behavioural science at the centre of how to create engaging and impactful campaign landing pages on our websites as well as practical tips to help ensure all those hard-earned eyes on campaigns, turn into conversions.