video1.0<iframe src="https://www.loom.com/embed/e3877e93302d40c788a782546378e94d" frameborder="0" width="3840" height="2880" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>28803840Loomhttps://www.loom.com28803840https://cdn.loom.com/sessions/thumbnails/e3877e93302d40c788a782546378e94d-a8e38e7e35a86c55.gif477.400065In this video, I shared key strategies for health and wellness brands to effectively scale their performance on connected TV, focusing on precise targeting, strong creative messaging, and a robust campaign strategy. With the online fitness market growing at 32% annually and the global fitness economy projected to reach $257 billion by 2025, it's clear that wellness is a movement reshaping consumer behavior. I highlighted successful case studies, such as Jace Medical's 47% increase in return on ad spend, and emphasized the importance of using Mountain Match for audience targeting. I encourage you to implement a three-campaign strategy and refresh your creative regularly to maximize impact. Let's leverage these insights to drive sustainable growth in the rapidly expanding wellness market.