video1.0<iframe src="https://www.loom.com/embed/e42b03ec68904e768cb2b7f8a647579a" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/e42b03ec68904e768cb2b7f8a647579a-67512a1543bfe440.gif66.824In this video, I explain how to navigate the audience setup page to find the right group for your needs. I cover the differences between custom groups, which you create, and membership groups, which are automatically populated from your contact lists. It's important to note that membership groups are updated automatically, while custom groups require manual updates. Please make sure to select the appropriate group type to target your audience effectively.