video1.0<iframe src="https://www.loom.com/embed/e45a430357c847eda36023b88e968588" frameborder="0" width="1660" height="1245" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12451660Loomhttps://www.loom.com12451660https://cdn.loom.com/sessions/thumbnails/e45a430357c847eda36023b88e968588-27bb6cb4775d797f.gif440.369This Loom reviews pacing and forecast changes for core third quarter and beyond, noting a softer week that affects August and September differently. It says third quarter core slowed by two tenths of a point with September down four tenths week over week, while most categories were flat or down, except minor growth for ABC and some gains in the Northeast and the 101 plus group. Despite downside trends in home improvement, Kroger, Shell, Churn Carter, and Blue Cross Blue Shield, the forecast is raised based on late-breaking NFL spending plus other pending medical and brand buys, including Moderna, Disney, Hyundai, and Ford. Forecast updates include August to -8.4%, September to -14.1%, and fourth quarter to -13.0% (up from -13.9% last week), with October soft at -22% due to displacement while November is -9.7% and December -7.0%. The speaker also notes timing for booking, including about 96% of third quarter booked and rising fourth quarter booking before and after September 1 and October 1.