video1.0<iframe src="https://www.loom.com/embed/e4795a5aaece4eac9cc7e7269df4174c" frameborder="0" width="1720" height="1290" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12901720Loomhttps://www.loom.com12901720https://cdn.loom.com/sessions/thumbnails/e4795a5aaece4eac9cc7e7269df4174c-4cce6091fb328929.gif297.192Clients don't think in product names. Five concerns behind most life insurance conversations, and the order to run the case before you pick a carrier. In this BackNine in 5 agent skills video: 1. They're confused: five questions to answer before any product 2. They don't want a hassle 3. They're worried about money 4. Something changed: ask what made them start looking 5. They think their health will get them declined The order: trigger, need, budget, underwriting, carrier, application. Not carrier first, then pitch. Not sure where a case belongs? Send us the age, state, the need, and the health details before you pick a carrier. Educational only. Underwriting outcomes vary by carrier, product, and applicant, and approval is never guaranteed. #lifeinsurance #insuranceagent #underwriting