video1.0<iframe src="https://www.loom.com/embed/e4f4cdb511c541d9b6f8576621a3b5e3" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/e4f4cdb511c541d9b6f8576621a3b5e3-1683665568594.gif774.22Hi there! In this Loom, I'll be showing you how to use Opal to develop your strategic and creative briefs. Opal provides a freeform space and scheduling flexibility that allows your teams to craft, collaborate, review, and approve briefs before passing the reins over to your functional and creative teams. I'll walk you through how to create a board for your product launch briefing, establish a template for your briefing, and build out your campaign brief with goals and objectives. We'll also standardize all the details we've established and create collections for each group to work on their creative briefs and planned activations. By leveraging the same stamp we created for our strategy brief, we can ensure that all our channels are representing our strategic brief as it pertains to each of our channel mixes. I hope you find this helpful!