video1.0<iframe src="https://www.loom.com/embed/e52051b4d2b2467f9318c0a613242b8d" frameborder="0" width="2560" height="1920" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>19202560Loomhttps://www.loom.com19202560https://cdn.loom.com/sessions/thumbnails/e52051b4d2b2467f9318c0a613242b8d-00001.jpg129Hi there! In this Loom, I want to introduce you to Potter, a tool that I've been using to do my product research. Potter summarizes customer reviews into unbiased briefings on both what's good and bad about a product. So, if you're a consumer, you can use Potter to do your product research and if you're a brand owner, you can use it to do your competitor research. Here's how it works: go to Amazon and copy the product link, paste it onto Potter, and click "Let's go." While you're waiting for the results, check out our AI newsletter that we produce this way. If you read this, you will know what we know. Once the results are in, Potter automatically summarizes the customer reviews into FAQs, both questions and answers, and identifies who the customers are that had positive or negative experiences. Feel free to subscribe to our newsletter too!