video1.0<iframe src="https://www.loom.com/embed/e70a91d15076490c87892077f734a158" frameborder="0" width="1728" height="1296" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12961728Loomhttps://www.loom.com12961728https://cdn.loom.com/sessions/thumbnails/e70a91d15076490c87892077f734a158-1705616581178.gif448.1In this video, I provide feedback on a friend's newly redesigned website for her insurance company. I discuss the generic headline and the lack of unique selling points that differentiate her company from others. We explore her personal story and how it sets her apart, as well as the advantages of her personalized approach and ability to shop around for the best rates and coverage. Action requested: Watch the video and provide feedback on the website.