video1.0<iframe src="https://www.loom.com/embed/e79563a2ece54e38975ccf0e6b7e1977" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/e79563a2ece54e38975ccf0e6b7e1977-5332d9c9cd713e05.gif123.727In this video, I introduce our team exercise for patient empathy mapping, which is essential for building empathy and uncovering meaningful user insights. We explore a routine mammogram visit to highlight the patient's experience during the appointment, capturing their actions, thoughts, and feelings. This framework allows us to understand the motivations and emotions behind patient behaviors, ultimately helping us co-create more intuitive and empathetic care experiences. I encourage everyone to engage in this exercise together to enhance our understanding of the patient journey. Let's step into our patients' shoes and make a difference in their care experience.