video1.0<iframe src="https://www.loom.com/embed/e7b854d6c449414eaa801e3d22ed4130" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/e7b854d6c449414eaa801e3d22ed4130-6de6c5443b891fe0.gif168.053In this video, I explain how to set up a webhook to facilitate data sharing between your CRM and WAX in both directions. This integration allows your CRM to remain the master source of data while also enriching it with conversational data from WhatsApp. I walk you through the process of configuring incoming and outgoing webhooks, including setting the destination URL and the necessary headers. Please ensure that your data team or developers are involved in this setup to effectively utilize the data flow. Let’s get started on enhancing our CRM capabilities!