video1.0<iframe src="https://www.loom.com/embed/e7e7e6e7ef164104a76acd28c14dce45" frameborder="0" width="1728" height="1296" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12961728Loomhttps://www.loom.com12961728https://cdn.loom.com/sessions/thumbnails/e7e7e6e7ef164104a76acd28c14dce45-e2f43d5196b53e81.gif484.204Today, I delve into the lead scoring feature in HubSpot, currently in beta and set for full release on October 21st, 2024. I explain the two scores to consider - fit score and engagement score, and how to set them up effectively. Action: Opt into the beta to access lead scoring from the marketing menu.