<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/e802c07591e647d994b4ec230a9b5584&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/e802c07591e647d994b4ec230a9b5584-feff587dc6dba71c-full.jpg</thumbnail_url><duration>122.545</duration><title>Understanding Citations and Their Importance for Your Business</title><description>In this video, I discuss the importance of citations for your business&apos;s visibility on Google Maps. A citation is any online mention of your business&apos;s name, address, and phone number, found on sites like Yelp and Facebook. Consistency across these listings is crucial; any discrepancies can confuse Google and hurt your rankings. We build citations by submitting your business to trusted directories, ensuring all information matches perfectly. While citations won&apos;t instantly boost your ranking, they are essential for establishing your business&apos;s legitimacy online.</description></oembed>